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Overview The "Email Players" series by Ben Settle offers a unique insight into the strategies and tactics used by successful email marketers. Through in-depth interviews, Ben shares the experiences, successes, and failures of his guests, providing valuable lessons for marketers looking to improve their email game.
Introduction
In an era of marketing automation, AI-generated copy, and “growth hacks,” Ben Settle’s Email Players newsletter stands as a contrarian manifesto. Issues 1 through 15 lay the foundation for what Settle calls “emailing like a human being who isn’t a slimy used car salesman.” Rather than focusing on list size or open-rate hacks, Settle emphasizes direct, frequent, and personality-driven email marketing. These early issues reject the mainstream “bro marketing” advice and instead teach a philosophy: emails should be entertaining, useful, and slightly abrasive — because bland marketing gets deleted. Ben Settle - Email Players 1 - 15
The "Seinfeld" Method: Creating "emails about nothing" that are highly engaging by using stories, personal anecdotes, and controversy to draw readers in. Overview The "Email Players" series by Ben Settle
Conclusion The first 15 episodes of Ben Settle's "Email Players" series offer a wealth of knowledge and insights from experienced email marketers. Listeners can expect to take away practical tips, new ideas, and a deeper understanding of what works (and what doesn't) in the world of email marketing. Issues 1 through 15 lay the foundation for
The Sales Multiplier: The newsletter is framed as a "sales multiplier" rather than a creator, designed to maximize the revenue from an existing list. Content Highlights (Issues 1–15)