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Report: Indian Culture and Lifestyle Content

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7. Home Decor & Vastu

• Vastu Shastra: Direction-based home arrangements for positive energy.
• Toran (door hangings): Mango leaves, marigolds, or beads.
• Puja room: Sacred space with idols, lamps, and incense.

1. Rapid Release of OTT Content

With platforms like Netflix India, Amazon Prime Video, Disney+ Hotstar, ZEE5, and Sony LIV releasing dozens of new originals every month, users are hungry for quick access. When a hit series like The Family Man or Panchayat drops, users search for immediate, free viewing options. Report: Indian Culture and Lifestyle Content These platforms