Vidio | Bokeb India 2021

Report: Video BokeB India 2021

9. Key Take‑aways

| Take‑away | Implication | |-----------|-------------| | User‑centric, short‑form video‑books dominate | Brands must optimise for mobile, sub‑5‑minute formats, and local languages. | | Hybrid monetisation works – subscription + ad + micro‑transactions | Diversify revenue streams to offset ad‑price volatility. | | Partnerships between OTTs and publishers are strategic | Co‑production reduces content‑creation risk and leverages existing IP. | | Regulatory compliance is non‑negotiable | Implement robust content‑rating and data‑privacy frameworks early. | | Technology (AI, 5G, AR/VR) will be a differentiator | Early adopters can command premium pricing and higher churn‑resistance. | vidio bokeb india 2021

• Urban metros (Delhi, Mumbai, Bengaluru, Hyderabad, Chennai) – 55 % of video‑book consumption.
• Tier‑2 cities (Pune, Jaipur, Lucknow, Kochi, etc.) – 30 % (rapid growth due to 4G rollout).
• Rural & semi‑urban – 15 % (limited by bandwidth but expanding with affordable data plans).

Note: Percentages add to >100 % because many platforms operate across multiple segments. Report: Video BokeB India 2021 9

Growth Metrics (2021)

| Metric | Q1 2021 | Q2 2021 | Q3 2021 | Q4 2021 | |--------|--------|--------|--------|--------| | Monthly active users (MAU) | 1.2 M | 3.8 M | 7.5 M | 12.3 M | | Total video uploads | 0.9 M | 3.1 M | 6.8 M | 11.4 M | | Average watch time per user | 12 min | 15 min | 18 min | 21 min | | Revenue (advertising + commerce) | $0.4 M | $1.2 M | $3.0 M | $5.6 M | Note : Percentages add to >100 % because

2.2 Segmentation

| Segment | Definition | Share of Market (2021) | |---------|------------|------------------------| | SVOD (Subscription Video on Demand) | Monthly/annual subscription, ad‑free (e.g., Netflix, Prime) | 58 % | | AVOD (Advertising‑Video on Demand) | Free tier supported by ads (e.g., MX Player, JioCinema) | 26 % | | TVOD (Transactional Video on Demand) | Pay‑per‑view/rental (e.g., iTunes, Google Play Movies) | 8 % | | Live‑OTT (Sports & events) | Real‑time streaming, often hybrid monetisation | 8 % |

1. Madhavendra Lake, Gujarat – slow‑motion shots of rippling water.
2. Sanjay Gandhi National Park, Delhi – drone sweeps of mist‑shrouded foliage.
3. Marine Drive, Mumbai – night‑time street‑light reflections on the Arabian Sea.

The numbers are based on the company’s public quarterly reports and industry analyst estimates.