The Ullu app continues to be a major player in the Indian OTT space, specializing in high-drama, romance, and thriller content. While recent reports indicate that the Ministry of Broadcasting and Information has banned several OTT platforms for obscene content—leading Ullu to pull some existing titles from its official website—new projects and collaborations with popular actresses like Bharti Jha are still being discussed in the industry.

(starring Navina Bole and Mahi Khan) are often cross-promoted and trending alongside Ullu content due to similar genres. Popular Recurring Series

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: Cited as some of the best-rated upcoming shows for the year. Do Ankhein Chaar Haath - Part 1 : Currently trending on the platform. Ongoing Popular Franchises

However, the controversy surrounding these titles cannot be ignored. Critics argue that names like “Mummy Ka Boyfriend” or “Saali Adaa” actively sensationalize taboo relationships for shock value, potentially normalizing problematic power dynamics. From a media ethics standpoint, the linguistic choice to frame such concepts as “upcoming excitement” rather than cautionary tales is deliberate. Ullu’s rebuttal is purely commercial: the names are transparent. Unlike mainstream OTTs that bury adult themes within artistic metaphors, Ullu’s upcoming series names act as content warnings. They disclaim ambiguity, allowing an informed viewer to opt in or out based on the title alone.