In his seminal 1973 work, The Nature of Human Values , social psychologist Milton Rokeach
Terminal values represent the ultimate goals a person would like to achieve during their lifetime. These are often categorized into personal (e.g., happiness, inner harmony) and social (e.g., world peace, equality) end-states. rokeach m 1973 the nature of human values pdf top
A Word of Caution (And Good Practice)