"Reinventarse" es un concepto central en el pensamiento de Mario Alonso Puig, médico, conferenciante y autor conocido por conectar la neurociencia, el liderazgo y el desarrollo personal. En colaboración con BBVA y en el marco de contenidos dirigidos a profesionales y emprendedores, Puig examina cómo las personas y las organizaciones pueden transformarse para afrontar la incertidumbre y aprovechar oportunidades.
In a world defined by volatility, uncertainty, complexity, and ambiguity (VUCA), the ability to adapt is no longer a competitive advantage; it is a prerequisite for survival. Yet, for renowned surgeon and motivational speaker Dr. Mario Alonso Puig, adaptation is insufficient. He champions a deeper, more radical process: reinventarse—to reinvent oneself. This concept, which he has famously articulated in talks and workshops for global corporations like BBVA, transcends mere change management. It is a philosophical and psychological journey from fear to potential, from limitation to expansion. In the context of BBVA’s digital transformation, Puig’s message served not just as a motivational speech, but as a strategic blueprint for reshaping the bank’s culture and, crucially, the mindset of its employees. reinventarse mario alonso puig bbva
Critically, Puig distinguishes reinvention from simple reskilling. Reskilling is learning a new how; reinvention is discovering a new who. For the BBVA employee, this meant moving from a transactional mindset (“process a loan”) to a relational and creative mindset (“design a financial solution for a life goal”). Puig draws on the concept of “flow” and purpose, arguing that sustainable reinvention only occurs when individuals connect their work to a deeper sense of meaning. A bank teller learning data analytics is not reinventing themselves; a bank teller reimagining themselves as a holistic financial wellness coach for their community is. This emphasis on purpose gives the arduous work of personal change a cognitive reward, turning the anxiety of obsolescence into the excitement of emergence. Reinventarse — Mario Alonso Puig (BBVA) "Reinventarse" es
Mario Alonso Puig, with his extensive experience in driving innovation and transformation at BBVA, understands the importance of reinvention. According to Puig, "Reinvention is not just about doing things differently; it's about doing different things. It's about being bold, taking risks, and being open to new ideas and perspectives." Yet, for renowned surgeon and motivational speaker Dr
En un mundo empresarial cada vez más competitivo y en constante evolución, la capacidad de reinventarse se ha convertido en una necesidad imperiosa para las organizaciones que buscan mantenerse a la vanguardia y alcanzar el éxito a largo plazo. Uno de los ejemplos más destacados de esta estrategia de reinvención es el de Mario Alonso Puig, un reconocido experto en liderazgo y transformación organizacional que ha trabajado estrechamente con el Banco Bilbao Vizcaya Argentaria (BBVA) en su proceso de renovación y crecimiento.
Por Redacción | Tiempo de lectura: 8 minutos
Ejemplo práctico: Un gestor de riesgos tradicional que teme ser reemplazado por un algoritmo debe reinventarse como "gestor de datos con criterio humano". El algoritmo calcula; el humano decide éticamente.