Naomi Makowska: Uncovering Forbidden Knowledge in Early Modern Italy
Brands that succeed with Makowska are those that allow her complete creative freedom. A failed partnership with a fast-fashion giant fell through in 2022 because she refused to use the brand’s pre-written captions. Conversely, a successful campaign with Herman Miller (office chairs) saw a 340% ROI for the brand, driven entirely by an affiliate link in her bio. naomi makowska
Born in Kraków, Poland, and later based between Berlin and Reykjavík, Makowska’s artistic voice is deeply rooted in the Nordic and Eastern European aesthetics of melancholy and resilience. She began her career as a documentary photographer, but soon grew disillusioned with the medium’s claim to "truth." Her breakthrough series, The Unremembered Hour (2018), marked a turning point: soft-focus images of empty rooms, fog-shrouded coastlines, and hands holding invisible objects. The series rejected sharpness in favor of grain and deliberate blur, forcing the viewer to fill in the narrative gaps with their own subconscious. Born in Kraków, Poland, and later based between
Naomi Makowska is a historian specializing in early modern Italy, gender, and religion Naomi Makowska is a historian specializing in early
Her rise to fame is intrinsically linked to the digital boom of platforms like Instagram and Tumblr during the mid-2010s. While many models struggled to find their niche, Makowska understood early on that authenticity in subculture fashion was a commodity more valuable than mass appeal.