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| Milestone | Date | Key Outcome | |---------------|----------|-----------------| | Complaint filed | 12 Feb 2023 | Lomps initiates the lawsuit in the Northern District of California. | | Defendant’s motion for summary judgment (dismissal) | 15 Oct 2023 | Denied – the court found genuine issues of material fact. | | Discovery phase (including expert testimony on consumer perception) | 2024 | Both sides exchanged marketing materials, sales data, and consumer survey results. | | Pre‑trial settlement talks | Early 2025 | No settlement reached; parties remained at odds over “clinical‑study” language. | | Trial – Jury verdict (civil) | 12 Mar 2026 | Jury awarded Lomps $3.2 M in damages (including $1.8 M for trademark infringement, $1.4 M for consumer‑protection violations). | | Post‑trial motions & appeal | 30 Mar 2026 – 10 Apr 2026 | Defendant filed a motion for judgment notwithstanding the verdict (JNOV); the court denied. | | Final judgment | 15 Apr 2026 | Judge Maria L. Alvarez entered final judgment affirming the jury’s verdict, plus a permanent injunction against specific advertising language. | Understanding the Keyword Components To clarify the likely
Operating Prohibitions: The court issued a consent judgment that permanently prohibited the clinic from selling or even advertising stem cell therapy products and services.
THE DEFENSE