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1. Digital Marketing Fundamentals: Introduction to digital marketing, understanding your target audience, and setting up a digital marketing strategy.
2. Social Media Marketing: Creating a social media strategy, building a social media presence, and advertising on social media platforms.
3. Search Engine Optimization (SEO): Understanding how search engines work, keyword research, on-page optimization, and link building.
4. Pay-Per-Click (PPC) Advertising: Introduction to PPC advertising, setting up a PPC campaign, and optimizing ad performance.
5. Email Marketing: Building an email list, creating effective email campaigns, and measuring email marketing performance.
6. Digital Analytics: Understanding digital metrics, measuring website performance, and using data to inform digital marketing decisions.

• Module 1: Digital Marketing Fundamentals