The Dutch Bros Employee Handbook centers on a "people-first" philosophy, emphasizing a culture where employees (called Broistas) are expected to provide extraordinary experiences through genuine human connection. Core Values & Mission
The Dutch Bros employee handbook, often referred to as the "Broista Manual" or "The Manifesto," serves as the essential blueprint for the company’s unique "Dutch Luv" culture. For employees, it outlines everything from specific drink builds to the high-energy behavioral standards expected at the window. Core Values: The Three Pillars dutch bros employee handbook top
If you are preparing for an interview or writing a training guide, I can: Draft a mock interview prep sheet Create a summary of the most popular drink recipes Write a welcome letter for new hires based on these values How would you like to apply this information? Shop Benefits - Dutch Bros Careers The Dutch Bros Employee Handbook centers on a
The handbook’s most emphasized section is the company’s commitment to radical inclusivity. Dutch Bros was founded on the principle of treating every customer and coworker like family. The handbook explicitly states expectations around: Top Tier Rule: You never admit defeat
Reporting: Tell your Shift Lead or call the anonymous Dutch Cares Hotline (1-800-555-DUTCH). We will investigate within 48 hours.
Speed: Getting drinks to customers quickly without rushing the interaction.
Community Giving: Staff are encouraged to participate in national giveback days like Dutch Luv Day (supporting food banks) and Drink One for Dane (funding ALS research). Dutch Bros Shop Benefits - Dutch Bros Careers
