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Buena Estrategia, Mala Estrategia: El Legado de Richard Rumelt

Tuesday – Buena Estrategia

• Proximate Objectives: Good strategy sets goals that are actionable and reachable. It does not aim for the moon immediately; it aims for the hill that allows you to reach the moon later.
• Creating Advantage: Good strategy exploits a strength relative to competitors. It identifies a "source of power"—such as proprietary technology, a network effect, or customer captivity—and builds a fence around it.

Strategy requires constant maintenance because organizations naturally drift toward chaos or "doing things the way they’ve always been done." 🛠️ How to Apply This Today Audit your "Strategy": Buena Estrategia Mala Estrategia Richard P R...