Title: The Curated Self: Niki’s Asian Diary and the Transnational Production of Intimacy in Entertainment Content
This analysis deconstructs how these entities function within the modern attention economy, specifically focusing on the shift from traditional K-pop and J-drama fandom to a new, hyper-personalized, "para-social" digital ecosystem.
Historically, media flow was West-to-East. Hollywood went to Tokyo; London influenced Shanghai. That pipeline has reversed. The "Asian Diary" genre acts as an accelerator for trends.
In recent years, Asian pop culture has gained immense popularity worldwide, with K-pop, J-pop, and C-pop becoming household names. One of the key players in this cultural phenomenon is Niki, a Japanese entertainment company that has been making waves in the industry with its unique content and talent management strategies. This paper will explore Niki Entertainment's content and its impact on popular media, particularly in the Asian context.