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SEO Impact: Search engines like Google use page speed as a primary ranking factor. A slow site will struggle to appear on the first page of results, regardless of how good the content is. Primary Speed Bottlenecks for Media-Heavy Sites

Website performance directly impacts how visitors interact with your brand. Even a few seconds of delay can lead to frustrated users and higher bounce rates. Furthermore, Google utilizes Core Web Vitals as a key ranking factor, meaning a slow site can actively hinder your visibility in search results. Primary Speed Bottlenecks for Media-Heavy Sites